New SWAROVSKI ELEMENTS Autumn/Winter 2012-13 Innovations
SWAROVSKI ELEMENTS has just released its newest innovations for Fall/Winter 2012-2013. This season’s innovations reflect the trend towards rediscovering natural beauty in the city. Flowing into this trend are new colors and creative shapes to add to an already inspiring collection.
New Color : Denim Blue
Blue is one of the hottest colors to inspire Swarovski that brings the calming effect on the soul. Denim blue and Crystal Petrol Pearl are reflected in their newest shades. The soft blue hues are meant to inspire us to remember the beauty found on Earth, inside every puddle of water and bright skyline.
New Effect: Crystal Antique Pink
This new effect captures the design world’s rediscovered capacity to address the rosy side of life and is therefore a perfect fit to the strong, on-going trend towards nostalgic and vintage-inspired hues. Crystal Antique Pink is a romantic and feminine effect, but also possesses strength. It can be used either as a background or a highlight.
New Shapes
The newest stone shapes include the Graphic Flatback Hotfix crystal and the Graphic No Hotifx. New additions to the sew-in rhinestones include cuts like the Rivoli, XILION, Oval, Navette and Drop Stones. Again, all of these shapes reflecting our love for big cities.
Swarvoski’s new heart shapes bring back the old rock’n’roll vibe often associated with big city life. Their latest design, the Wild Heart Bead, demonstrates this intriguing idea.
The Fusion Concepts :
The fusion concepts assortment has been enhanced with the subtle sheen and versatility of six new Ceramics colors for Fall/Winter 2012/13, heralding a revival of the classic cuts. The concept behind Swarovski’s Fusion Concepts is the idea of yin and yang, a balance between feminine and masculine qualities.












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